GIOVANNI Eco Chic Frizz Be Gone, 2.75 oz. Super Smoothing Anti Frizz Hair Serum, Adds Shine, Seals in Color, Wash & Go, Infused with Conditioners, No Parabens, Color Safe (Pack of 3)

IOVANNI Eco Chic Frizz Be Gone Super Smoothing Anti Frizz Hair Serum improves hair elasticity, silkens tresses, and defines style. It's the perfect sealant that locks in color and provides extreme heat protection, and locks in hair color. Look in the Ingredients section for a listing of *USDA certified organic ingredients.GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin . By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball . Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

• MOISTURIZING HAIR CARE: GIOVANNI Eco Chic Frizz Be Gone Super Smoothing Anti Frizz Hair Serum improves hair elasticity, silkens tresses, and defines style
• FRIZZ FREE CARE: GIOVANNI Eco Chic Frizz Be Gone reduces frizz and flyaway's while taming unmanageable hair Simply distribute a small amount onto hands, then smooth onto damp or dry hair, styling as desired for shiny, frizz-free and gorgeous tresses
• COLOR SAFE: GIOVANNI Eco Chic Frizz Be Gone Super Smoothing Anti Frizz Serum is 100% color-safe and nourishes hair with a proprietary blend of vitamins and antioxidants without stripping color
• VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
• SULFATE-FREE & PARABEN-FREE: GIOVANNI products do not contain any sulphates, parabens or other harsh chemicals commonly used in regular hair products, leaving you with strong, beautiful hair